Optimizing on thinness.

The MacBook keyboard fiasco is way worse than Apple thinks - This is what happens when corporations optimize on the wrong target. In this case, thinness. There is no doubt that thin is good in moderatioin, but it’s still subject to diminishing returns. I couldn’t tell you where the limit is, I can only say that if someone doesn’t take a step back and get real they’ll be producing the thinnest computers no one wants to use anymore.

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